The commemorative edition of the 28th anniversary of Playboy magazine (Editora Abril) published in August 2003, showed a survey made among the 28 best cachaças of Brazil. The magazine, which has features such as discuss issues and reporting involving refinement, sophistication and pleasure besides of course, to show beautiful women in sensual photos, followed the national drink concept growth trend, which increasingly enter in a process of "glamour" according to the consumers’ taste. This trend is a consequence of a joint effort among manufacturers and lovers to elevate the image of cachaça, extracting old negative concepts about the product and to prove that the drink is rich in quality, flavor, and especially in culture.

Cachaça became sensation in Europe and slowly goes conquering the Americans. In Brazil, there are sophisticated bars that have cachaça guides indicating region, cropland, aging and prices of doses getting to 35 reais - beating in price a lot of imported drinks, such as some Scottish whiskeys.

In the survey of Playboy, were evaluated visual characteristics, smell and taste of each sample by a team of "experts" in the subject. The brands were divided into groups as to the form of production and fermentation, and in the category "Aguardente de Cana" (those industrially produced) the Caninha Oncinha was voted the 2nd best in the country, proof of competence, quality of the brand and our region industry strength. That comes only to add in the Oncinha’s history of success that, for more than 90 years has increasingly gained the trust and preference of the market.