Portugal Exposition
Caninha Oncinha Ltda, traditional company
of the alcoholic beverages segment, participated
as an exhibitor of the International Fair
of Food (ALIMENTARIA) held in Portugal.
The Alimentaria Lisbon 2005 held in an
area of 25,000 m2, was attended by 1,400
companies from 40 countries, and distributed
in 9 halls. Approximately 40,000 professionals
visited the event and it is estimated
that was generated a volume of business
of 175 million euros. The same exhibition
is also held in two other countries, Mexico
and Spain.
According to Nildo Ferrari, director
president of Oncinha, the English version
of the fair was chosen because it is a
country that works as "port of entry"
for Europe, continent with a high potential
for the company product’s consumption.
The Brazilian cachaça is already
a reality in the old world. There, the
distilled drink from sugar cane is viewed
with sophistication and refinement, a
noble drink, with high value added. In
some countries such as Germany, the consumption
of cachaça is minor only comparing
to Brazil, according to researches of
consumption.
The participation of Oncinha in a fair
of that level promotes an important support
for the company’s export project.
"This is a showcase. There (Europe),
the market for cachaças is booming
and we are already reaping fruits of that
investment”, says the Oncinha marketing's
department.
Vanessa Ferrari, export advisor of the
company said that during the 4 days of
the exhibition the stand of Oncinha was
the most visited and the number of contacts
and negotiations surprised expectations.
"It was a great success! We promote
tasting of products and drinks prepared
with our cachaça. The materials
distributed were the most disputed among
the visitors and the interest for our
drinks was extremely satisfactory ",
says Vanessa - "More exotic products
of the company, such as the cognac, the
cachaça composed with honey and
Oncinha Ice also surprised by the number
of interested importers."
Nildo Ferrari, emphasizes that the company
is following the natural course of the
market, all about the analysis of the
external environment business where Oncinha
is inserted. "The export of cachaça
is a tendency that can not be ignored,"
says Nildo that still justifies the efforts:
"Our brand has more than 90 years
of tradition, it is already consolidated
among the largest in Brazil, and it is
time to seek new potential markets for
our already established products."
Oncinha, which went through a reformulation
and a strategic repositioning, and affirm
it is ready for more this challenge. The
product is already sent to the United
States, another potential market for the
Brazilian cachaça, and believes
that through the Portugal fair participation,
will export even more, working to the
enhancement of our culture abroad and
the economic growth of Brazil.
